Is Katy Perry Watering Down Bragg’s Apple Cider Vinegar? Here’s VIDEO Proof.
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Katy Perry has been the subject of a lot of criticism over the years, but in recent months, the accusations have been a bit different. Now, they're all about apple cider vinegar, which is otherwise known as ACV.
People have been claiming that Perry and her partner, Orlando Bloom, bought “Bragg's” and are watering down their prized gut health/immune-boosting apple cider vinegar to make a profit.
If that's true, and you didn't like Katy Perry already, now you have another reason not to.
But is this rumor true?
And why would Katy Perry want to buy an organic natural company like Bragg, anyhow, right?
Good questions.
How Did This Katy Perry / Bragg's Rumor Start?
Apparently it started with one TikTok influencer, but then many others started claiming that Bragg's Apple Cider Vinegar (otherwise known as ACV)…
- has a lighter color that it used to
- doesn't have the “bite” it used to
- has “water” listed on the label
all of which is supposedly evidence that it's being watered down.
And since Katy Perry apparently recently bought the company, she must be behind this ACV travesty.
“Well, we aren't ignorant anymore, Katy!” all the Crunchy Moms say….”we're on to you and we're going to boycott you and buy our ACV from somewhere else now!”
People are calling for boycotts and asking for more reputable sources of ACV from their followers.
This is a repost of an image that you likely saw since it was reposted a LOT.
Another one shows “Purpose Driven Homestead” as the source of the image that was traveling all over the web.
This particular photo seems to have originated from an account called Purpose Driven Homestead on Gab, which states “We noticed that the vinegar wasn't nearly as potent as it used to be and seemed to almost be like water. “
When I saw this, I was of course shocked and thought I should share this info and photo to keep my followers from being taken advantage of.
I mean, I LOVE my organic “with the mother” ACV. It's part of lots of DIY Cold Remedies plus it's in this totally delish Dairy-free Ranch Dressing that we make all the time and this Moroccan Vinaigrette)–and quality means a LOT to me.
Mess with my favorite healthy living products, and I'm not a happy camper.
But something (or rather some things) gave me pause.
Just like years ago when another healthy living influencer wrote about Costco selling rancid coconut oil, I decided to hold off and instead read articles and had multiple conversations with Bragg employees, including their Head of E-Commerce, Jared Muscat.
I learned a lot. But first…
Why Are Big Corporations Buying Small Natural Companies?
First of all, one of the most upsetting things in the natural/organic world these days is finding out that a big corporation bought up one of your trusted natural companies, changed the formulations, and now your beloved products aren't or might not be so great anymore.
Did you know:
- Nestle bought Garden of Life
- Mars bought Seeds of Change
- Hain Celestial now owns Garden of Eatin'
- General Mills bought Cascadian Farm
- Unilever acquired Ben & Jerry's
- Kellogg's bought Kashi
- Kraft bought Boca Foods
- Coca-Cola bought Odwalla
- Danone Group bought Stonybrook Farms
- Colgate-Palmolive bought Tom's of Maine
- Pepsi bought Naked Juice
- Hershey's bought Dagoba Chocolate
- and Clorox now owns Burt's Bees!!
And there are more where that came from.
I get it. Owners of small businesses get tired of trying to run a business and the financial temptation is great. But sadly, often the bigger company doesn't share the vision of the original owners and you end up with substandard stuff.
I mean, think about it–Clorox?!
So I don't blame people for being worried about Katy Perry and Bragg, especially after hearing these claims of profiteering.
Apple Cider Vinegar FAQs
Here are a few facts about ACV that will help you to understand this whole situation better.
What Is Apple Cider Vinegar?
Apple cider vinegar (or ACV as it's affectionately known), is simply fermented apples – either the whole apple or the peel. Just like with kombucha the bacteria eat the sugar and produce acid, the bacteria byproduct of fermenting ACV eats the sugars in the apple and makes acid.
Is Apple Cider Vinegar Good for You? And If So, Why?
Apple cider vinegar is said to have many benefits from lowering blood glucose levels, helping with heart health, oxidative stress, and blood lipid markers, to improving gut health, and more.
The acetic acid in ACV is said to be part of why it's good for you, but there's also beneficial bacteria in raw ACV that's great for gut health.
What Is the Apple Cider Vinegar “Mother”?
The “mother” as it's affectionately called by ACV fans, is the bacteria produced as a by-product of the fermentation process. It's this culture of beneficial bacteria that transforms apple cider into vinegar.
There are some who say that the mother is the byproduct of the fermentation, and others say that it drives the fermentation. It's likely both.
Regardless, if you want unfiltered apple cider vinegar, then get ACV with the “mother.” If the vinegar is cloudy, that's due to the mother being in there (unless there's some other something in there, in which case, don't buy it.)
The Bragg/Katy Perry Connection FAQs
What Is Bragg?
Bragg is a health food company that was started by Paul Bragg, more than 100 years ago.
They're famous for their organic apple cider vinegar and Liquid Aminos but they have a lot of other health food products as well.
Bragg Company History
- 1912 – Bragg began when Paul Bragg opened the first health food store in the U.S.A.
- 1920s – Paul writes a health book
- 1940s – Paul's adopted daughter, Patricia, started working with the business.
- 1980s – Patricia becomes CEO
- 2019 – Katy Perry and Orlando Bloom (and others) invest in Bragg
How Did Katy Perry Get Involved with Bragg?
Though Katy Perry doesn't seem to be a likely candidate for being heavily involved in an apple cider vinegar company, here's the story behind it.
Katie grew up next door to Patricia Bragg and they went to the same church. Patricia actually gave Katy her first guitar and they've remained in contact throughout Katy's life.
As Patricia gained in years, she thought about Katy getting involved in the company. So they connected about it, and it happened.
Does Katy Perry Own Braggs Apple Cider Vinegar?
In 2019, Katy and her partner, Orlando Bloom, invested in Bragg, along with other investors including Swander Pace Capital, Dragoneer Investor Group, and Hayden Slater, the founder of Pressed Juicery.
Katy and Orlando do not have a controlling interest in the company and in fact, the company doesn't take direction from her.
So the answer to this question is–“no.”
The apple cider vinegar industry is valued at about $160 million, and Bragg is one company in that industry. It's hard to know how much Katy has invested in the company, but that gives some perspective.
Does Bragg use Apeel on their apples?
No, they do not. Despite their connection with Katy Perry, who has invested in Apeel, the company's apples are not coated with Apeel.
In fact, there would be no reason to coat them with it, so it would be a complete waste of money. Apeel is meant to prevent produce from spoiling, and the apples for Bragg's ACV come direct from the orchard to the plant for processing, so there's simply no need for it.
Did Bragg Change Their Apple Cider Vinegar?
According to Bragg, the company hasn't changed anything about their vinegar formulation since the 1960s; it's been the same ever since.
The apples are washed, crushed, juiced, and then fermented.
During fermenting, the vinegar becomes acidic as the mother continues the fermentation process.
What pH Is Apple Cider Vinegar?
In the video below, you'll see why this information is really important.
Apple cider vinegar is supposed to have a minimum of 4% acidity with some commonly used vinegar permitted to have up to 8% acidity. The acidity is due to the acetic acid in the vinegar.
A 5% acidity ACV corresponds to a pH of approximately 2.4-3.0, which is pretty acidic. You definitely want to dilute it before drinking and at least rinse your mouth with water afterward.
Or you can put a bit of baking soda in your mouth afterwards and feel the reaction which is the alkalinity of the baking soda preventing your teeth from being damaged by the acid. Woot!
{VIDEO} Testing Bragg's Apple Cider Vinegar to See If It's Being Watered Down
While it's great to do online research and hear explanations from the company about how their ACV is made and what they've been apparently doing for decades, I decided to take things a step further.
It's not a double-blind, placebo-controlled study (sorry I didn't have the funding for that), but I did a pretty scientific test on random bottles of ACV to see if Bragg's ACV is indeed being watered down.
Here's what happened:
Important Unrehearsed Live Experiment Details
You can hear about how I obtained the bottles in the video, but one detail I didn't mention is that didn't do that experiment until what you saw on that video.
Why?
The ACV was expensive!
The first bottle was on sale, but my husband dropped one in the garage, so he went to another store (and then I went there as well to have another one to test) and we spent WAY too much on the other 2 bottles.
No way was I going to test them and then buy more.
So what you see in that video is an unrehearsed test (kind of obvious by the fact that I couldn't get the top off the bottle, LOL!)
Why Are Some Bottles of Bragg's Apple Cider Vinegar Lighter Than Others?
Apple cider vinegar varies in color based on the apple variety being used. There are 2500 types of apples grown and each type leads to a slightly different color of ACV.
The color can also vary based on how long the ACV has been stored. If the bottle hasn't been shaken or moved for a while, that bottle can look lighter than one that hasn't been sitting as long. But the most variation will be due to the difference between the apple varieties.
Why Is There Water On Bragg's Apple Cider Vinegar Labels?
As you can see from this photo (and as Dr. Berg pointed out in his video), there is water on the label of Bragg's ACV.
So if it's not being watered down for a profit, then WHY is water listed on the label?
The reason is: standardization.
The Bragg company has been making sure that every serving of their ACV has 750 mg of acetic acid in it for a long time.
It's not some new thing that Katy and Orlando started.
So though some (including Dr. Berg of YouTube fame–and to be clear, I really like him), claim that Bragg's ACV is being watered down, a better way to state it is that it's been standardized.
If water wasn't added, you could have 5.2%, 5.4%, or even more than 6% acidity.
I understand why some people would rather straight ACV, but some would rather standardized. It's all a matter of choice.
Do Other Brands of Apple Cider Vinegar Add Water to Their ACV?
So there's not only water on Bragg's ACV labels, but there's water on a LOT of other apple cider vinegar labels too.
Check out the labels of these other brands of organic ACV, ALL of which have WATER on the label:
It turns out that almost every apple cider vinegar on the market dilutes it's product to 5% acidity for various reasons.
Why 5% Acidity Is Important
It's not that apple cider vinegar that has some other concentration or strength isn't OK, but it is important to know what you have because of the following…
- to have the same amount of acetic acid in each serving, so you know what you're getting
- some recipes count on a certain level of acidity to work their best
- it's an acidity level people expect from apple cider vinegar. It's possible that someone could damage their esophagus or skin if they are used to using ACV for a certain purpose and use a much stronger product instead. A 6% acidity ACV is 20% stronger than 5% acidity. That's a lot stronger! Did you know that cleaning vinegar is actually 6% acidity and is MUCH better for cleaning than regular white vinegar? 20% is a huge change. You for sure do not want to be drinking straight 6% ACV. No way.
What Apple Cider Vinegars Are NOT Diluted?
Here are a few brands that are not diluted/standardized:
- Fairchild
- HEB Apple Cider Vinegar
There are likely more, but I couldn't find them. If you know of one, please let me know!
Am I Endorsing Bragg?
Since I published this post, a few people have commented on social media claiming that I'm endorsing Bragg or Perry.
Just to be clear, I took no money or product from Bragg to do this post. I reached out on my own to find out what was going on. Truth is, they offered to send me some free product, but that never happened.
I paid quite a bit for the apple cider vinegar and spent hours (and hours) writing researching and filming.
You may or may not be a Katy Perry fan (I personally think some of her music is fun, but I'm not at all a big fan if you know what I mean) but false accusations are not OK. I'm an equal opportunity critic and personally I think the world could use more of that.
I think Bragg's is a good product (now that I know it's not diluted!) There are also other great raw unfiltered apple cider vinegars with the mother out there.
The moral of the story? You can't believe everything you see on the internet.
Got something else you'd like me to investigate? Let me know in the comments and I'll see what I can do.
Thank you for sharing information that the World and We need.. to be Aware of the CONSEQUENCES of INSANE Product INSANITY that they make us Think what we bought is Truly ORGANIC PURE PERFECT AND HEALTHY and To TRUST them and KNOW They would NEVER LIE to us. AMEN
Thanks. I have another follow up coming. I have Lyme and other things have been messy but I will get it done – stay tuned. You can sign up for updates here if you’d like. I found some more things out. :). https://wholenewmom.com/about-me/
WOW… Thank you for sharing information that the World and We need.. to be Aware of the CONSEQUENCES of INSANE Product INSANITY that they make us Think what we bought is Truly ORGANIC PURE PERFECT AND HEALTHY and To TRUST them and KNOW They would NEVER LIE to us with the WORD WATER…so THEY CAN MAKE MORE $$$$$$$$$$$$$ and MAKE us think This Product is PURE and PERFECT with the MOTHER ….and 3years ago we buy 25 Bottles and know we have this Gift for Our HEALTH and one day when you are down to just 4 Bottle’s and are getting ready to buy more …to Survive and be HEALTHY and you read a email that a DOC sent that Mentions a Problem with BRAGG and recommends another …Won’t mention the name not promoting anything…just responding to your historic reality post I found looking up info on BRAGG and found your post ..so Thank YOU ..Now I will Test a few I never have tried and see which is really the best…. Thank you 5 million Times We are Grateful for the Historic Heroic details…. Blessings forever from my family to yours…Forever and BRAGG needs to Post FILTERED WATER and DO it …not just WATER ~~ With Fluoride LEAD MERCURY ARSNIC and so much more….INSANE !!!! I pray the World starts TELLING THE TRUTH on PRODUCTS and the CONSEQUENCES If you BUY it!!!! LOLOL They will NEVER DO THAT …. it’s about PROFIT $$$ NOT YOUR HEALTH .. $$$$$$$$$$$$$$$ AMEN
Like I mentioned, stay tuned. There is a lot of mess out there. I will have more helpful information in the follow up post. Thanks for reading!
Braggs HAS changed. My current bottle has no ‘mother’ in it. The color is very light as if it were watered down. The effectiveness of healing when made into a wellness shot has diminished as well.
Research is out there. It would benefit you to know the buyers of any company and to know who owns stock in that company. Research on uncensored platforms.
Apeel coating is harmful and not anything we need to consume. If it is banned all through Europe, it is with intention to protect the consumer.
A final note, if you are putting your faith in FDA for safety, all you need to do is take a history walk on the many products and drugs they said were safe and found later not to be. Use discernment, research and intuition.
Hi there Karen. Thanks for reading! Just so you know, this isn’t an advertisement for Bragg. I wanted to address who purchased (or didn’t) the brand and the watering down theory.
I don’t think the color is the issue but it could be indicative of something, however the type of apple used could definitely be responsible for that. Clearly the acidity is the same so that’s not what has changed – would you agree?
What are you thinking about the mother? Actually that stuff at the bottom of the bottle isn’t live – it’s sediment. So if it’s not there, it’s filtered, but really it’s not what makes ACV healthy.
I am confused about what research you are talking about re: the buyers of the company. I have that in my post – are you saying that I’m wrong? Or are you commenting to other readers and not myself?
About Apeel – I don’t like it. Are you saying that I do?
As for the FDA – are you directing that information to me or to others? I have a follow up post coming – it’s been really hard to pull the information together (partially due to it being hard to get answers but also life getting in the way) but it’s almost done and I will address more than Bragg. You can read a little more about me here and sign up for updates if you’d like: https://wholenewmom.com/about-me/
“What are you thinking about the mother? Actually that stuff at the bottom of the bottle isn’t live – it’s sediment. So if it’s not there, it’s filtered, but really it’s not what makes ACV healthy.”
I have a bottle of Bragg ACV from 2019-ish (Best By Date September 2021). I set it aside because a SCOBY (symbiotic culture of bacteria and yeast) started to grow (grow = living) and I wanted to save it for a future project. After reading the above comment, I checked on that bottle and the SCOBY now takes up 1/3 of the bottle. That’s not sediment.
So, I’m thinking what we now see in the Bragg ACV could indeed be just sediment. Anecdotally, I seem to remember Dr. Berg doing what essentially was an infomercial for a different brand of ACV while IMPLYING (just implying) Bragg had no real Mother, only sediment. That didn’t sit well with me, but I also considered he may have been telling his subscribers that Bragg ACV had changed, without actually saying it out loud so he couldn’t be accused of blowing the whistle. I sure don’t know for sure. What I do know is The Mother is living bacteria, yeast and enzymes and serves our health as a probiotic. Whether it’s still in Bragg ACV or not, who knows?
Just contributing my personal experience to the conversation. Doesn’t matter much to me one way or the other since I dropped all Bragg products once I learned they sold to a private equity firm (sold in 2020).
Hi there. Actually Dr. Berg I don’t think was doing an infomercial. I think he was talking about the other brand that he is now using. And in that video he said that the physical stuff at the bottom of the jar is sediment and that you can’t see the “mother.”
I think if you go back to his video and watch it again you’ll see what I mean. If not, please tell me what video you are referring to.
According to my info they sold in 2019 – just to clarify.
I am working on a follow up post. Sorry it’s taking me awhile. I have had some hard things happen here that have taken a lot of time plus it was a lot of work calling all the ACV companies to get as much info as I could. You can subscribe to updates here if you’d like, however.
https://wholenewmom.com/about-me/
Oh was your experience with that bottle of Bragg’s ACV typical? I’m guessing that’s the only time that happened to you?
Not the only time I saw SCOBY gel (small amounts), but that one was significant and worthy of preserving. Also, I used to use Bragg ACV in my hair rinse spray bottle. I switched to white vinegar because I got tired of the gel (Mother) clogging the nozzle. I still get some gel in the white vinegar stock bottle occasionally, but I’ve never had any clog the spray nozzle. Hm…a fun experiment would be to switch back to newer Bragg in my spray bottle and see if it still happens.
Thanks for the 2019 clarification. I relied on the 2020 date given by Berg and did not verify it for myself. My bad.
I watched Berg’s Fairchild’s video no less than 5 times (due to a friend’s prompting). I choose not to comment further.
Hi again –
You of course don’t need to comment again, but I think that the information that I have now will be of interest.
I spoke with an apple cider vinegar fermentation expert about the mother and I learned quite a lot and one of the things that I suspected is true.
So the stuff at the bottom of the bottle is sediment but it can have some of the mother in it, just because the mother is enzymes and bacteria.
However, here’s where it gets really interesting.
I mentioned the growing mother that you mentioned (actually I don’t believe it’s a SCOBY – a SCOBY is in kombucha and whatever is in the ACV is likely different b/c it’s a different fermentation product) and he responded that it’s actually cheaper for companies to leave that sediment in there. Health companies of course can make more money saying that their product is “unfiltered” but that there isn’t that much benefit from leaving it in there.
Of course, that part is subjective, however, he specifically said that what you see growing that appears to be a SCOBY isn’t due to Bragg’s quality, but it’s likely because some acetobacter got in there from when you opened the bottle.
He said that the mother is basically cellulose (paper) and that he feels that any nutritional value to it is mostly the fiber content and that it saves the manufacturing company a lot of time and effort to just leave the sediment / whatever else in there rather than filter it out.
He also said that he has tried to grow a viable Acetobacter culture from a bottle of Braggs but couldn’t do it.
He also mentioned that if you go to an English Pub you can sometimes see a mother in the malt vinegar on the table since the vinegar has been opened on the table for awhile.
I am pretty sure that I represented his statements accurately but I can go back and ask more if you’d like. Here’s the person I was speaking with, for your reference: https://www.guelphmercury.com/life/meet-mr-vinegar/article_b8d7a58e-fcb8-5f62-9944-f1b37f8bb5a2.html
Hope that sheds some light on things.
Helpful info, thank you!
You are so welcome. I’m working on a follow up post. It’s taking awhile for a number of reasons, but you can sign up here for updates if you’d like: https://wholenewmom.com/about-me/. Thanks again!
I’ve been buying and using the Organic Fairchild Brand ACV… So far I feel good about the quality.. I just became uncertain about Bragg.
Good info. Take care! Archie
I think Fairchild is a great brand. I found another one that seems to be great as well. Working on updating this post possibly but definitely have another related post / update coming out as well. If you’d like you can stay tuned by signing up for updates here: https://wholenewmom.com/about-me/
Thanks for the kind words.
It’s possible they’re using
apples wirh appeal, but I’m not sure. Regardlesd I switched to Fairchilds organic Apple Cider.. I ordered it online!
Archie
Hi there. I don’t believe they are — I hope to come out w/ a follow up post soon and that will have more details. You can sign up here if you’d like. I’m not trying to convince anyone about buying Bragg — I just wanted to get the information out about the diluting. Thanks so much for reading. https://wholenewmom.com/about-me/
The Braggs ACV used to be using Purified Water. Not now. Plus Katy Perry brought Bill Gates into it to use the aPeel in the ACV … which means it is toxic now. I will NEVER buy it again. The owner of Braggs lived next door to Katy’s parents & think she is sweet. Of course Katy gave up church (not the parents). Allowing Bill Gates to do this is just so wrong. Braggs will lose a lot of regular customers.
Hi Diane! I am actually working on a follow up post about this. Do you have proof that they used to use purified water? I have been trying to talk to them again about some things.
As for Perry and Gates, I so far have no real evidence that he’s involved. Can you tell me where you have heard that outside of the woman on Joe Rogan’s show who said so?
I do have some other information that I hope to share and some that I won’t be able to…..please let me know and feel free to email at adrienne@wholenewmom.com if you’d like. Thanks!
Even if they are doing everything the same as before, I will not support anyone who is invested in this company that supports aPeel. They just are not trustworthy, especially with Oprah involved.
I totally understand. This wasn’t meant to be an endorsement of their product. I just wanted to get to the bottom of the watering down claim. I’m working on an update / follow up post. I think you’ll be interested in it. If you’d like you can sign up for updates here https://wholenewmom.com/about-me/
Thanks for reading!
PS I don’t think they are doing everything totally the same……
I like Katy Perry’s music, when I kissed a girl I liked it too, but the satanism stuff, buying and throwing nuns out of convent on top of mountain, partnering with Bill Gates on many ventures too much to list except the world would be better without 7 billion of us not him though and the manmade covid/vaccine hollocaust. But, I just cannot smartly ingest anything these people that preach climate change to destroy regular peoples lives from their, jets, many houses and limos. scary
Hi there. Ick I didn’t see the convent stuff–gross. I don’t believe that Bill Gates is involved with Bragg but I understand your concerns. This wasn’t a post recommending Bragg — I just wanted to get the truth out about the watering down. I hope to have an update out soon–I just got some more information. You can sign up for updates here if you’d like: https://wholenewmom.com/about-me/ Thanks for reading.
I hear that apples sprayed with apeel are being used for Bragg’s ACV. Either way, not a fan of either the new investors – I especially don’t trust Katy.
Hi there. I’ve heard people saying that but I don’t think it’s true. I hope to have another post coming out soon that addresses some of these things. I’m not saying that you should buy Bragg – just wanting the truth to be known as much as possible. You can sign up for updates here if you’d like: https://wholenewmom.com/about-me/. Thanks for reading!
Also Katy Perry is said to an investor in B-ill Gates Apeel Coated Apples.
Avoid Bragg’s from now then
Yes, she is. I am not saying that Bragg is the company you should buy from, but I want the facts out there. Did you see the Apeel info in the post? I hope to have a follow up post this weekend or the beginning of next week. Stay tuned – you can subscribe on this page if you’d like: https://wholenewmom.com/about-me/
Thanks for reading!
Yes agree I just shared on social media x5 times and in my groups on FB and didn’t see the comment on here until after I posted but was just warning people also. I realise the real-lies with real-eyes and how they are all Satanists poisoning us from every which way they can including BIG pH-harm-a, from the skies, in the water, in the foods etc. etc. Thank-you Adrienne <3
You’re welcome! Trying to pull a bunch of info together about many things – but I’ll work more on the post now. Thank you!
I’m an unabashed conspiracy theorist. And yes, I think Bill Gates may be something of a monster-person in some respects. That said, sometimes the Devil isn’t trying to kill you. Sometimes, the Devil is just trying to win a nobel prize. Apeel and Edipeel are not about getting apples from Washington State to Missouri, or Maine to New York. It’s about helping reduce world hunger. Apeel is meant for produce that requires extended shelf life for consumer use, produce that needs to sit in a grocery store for days, or be shipped to another country in planes. As such, it is NOT economically sound to spray Edipeel on apples being sent to ACV manufacturing plants (where the skin, core and seeds are never used).
On a personal note, it’s taken me FOUR (4) years to get to a place where I drink ACV everyday, several times a day. And I’ll be damned if I let foolish conspiracies get in the way of this incredible life change. Is there a difference? Yes, I think so. Because back in 2019, BRAGG’s ACV used to literally hurt my teeth. So yes, I think they lowered the acidity (or, my teeth and gums simply got used to it, which is much more likely). Virtually all ACV brands, including BRAGG’s, now have a 5% acidity rating. So maybe back in 2019, BRAGG’s was higher (5.5%, 6%, etc), and they decided to “standarize” and match the other leading brands. That said, the ONLY different between BRAGGs and Fairchild’s is that Fairchild’s is undiluted and carries a 6.3% acidity rating. And, in truth, all of this is pointless, since most of us dilute ACV in water and other liquids anyway.
And finally, I really don’t like demonizing smart celebrities (esp. in a world where most celebrities are so wasteful and dumb). Katy Perry is clearly a smart and conscientious investor. Investing in Apeel is smart business. Investing in (and ultimately acquiring) a 100+ year old local business wherein you knew the CEO, is smart business. Perry obviously has a very diversified portfolio. So the “leap” from Perry investing in Apeel, to saying she’s “secretly” spending money to put it on the skins of the apples used in BRAGG’s ACV… where the skins will ultimately be removed in the ACV-manufacturing process, is asinine.
Yes, be suspicious, stay suspicious.
But don’t let it get in the way of smart choices re your health.
You make a lot of good points. I plan to have a follow up post soon – you can read a bit more about us here and sign up if you’d like: https://wholenewmom.com/about-me/
I appreciate you stopping by and making such a thoughtful comment. I agree investing in Apeel is smart but I don’t like the concept except perhaps on avocados – thoughts?
Where did you get your information about the apples not being coated in apeel? Do you have a source? I want to believe it, but I don’t want somebody’s opinion.
Hi there. Bragg told me – I hope to have a follow up post soon in which you’ll see some other things I heard from them. I am guessing they are telling the truth based on the other info I got from them but of course it’s hard to know….. You can sign up for updates here if you’d like https://wholenewmom.com/about-me/
I still use ACV .. just not Braggs which its investors including Oprah .. and also investing in aPeel, loaded with scary stuff. We do not need that on our produce, which should have never allowed on our Organic produce. There are other good ACV’s to use.
Yes I’ll be looking at other ACV’s in the follow up post.
I’ll still never, NEVER, ever buy another bottle knowing this. That witch is involved with more things than Apeel and Gates so no telling what else they add to a once loved brand. DONE.
Hi Jane. I understand that and I’m aware of what she is involved in. I just wanted to clear up the watering down rumor. I am working on a follow up post. Stay tuned. You can read a bit more about me here and sign up for updates if you’d like: https://wholenewmom.com/about-me/ Thanks for reading!