Beautycounter – Women Should NEVER Have to Sacrifice Safety for Beauty

Beautycounter Brushes with Makeup

Women should NEVER have to sacrifice safety in the name of beauty.

For years, I used a combination of regular “drug store brand” cosmetics and a few higher end beauty products.

I was pretty happy with what I was using…….but I had NO idea that what I was putting on my skin might be dangerous to my health.

I found out otherwise.

In fact, most of the ingredients in personal care products have NEVER been tested for safety.

Gradually I started getting rid of my toxic products and began making many of my own personal care products, including DIY Eye Makeup Remover, Hair Spray, and Body Wash.

Some of my cosmetics were hard to ditch.   Like foundation and mascara.

I tried practically every clean mascara on the market — and looked like a raccoon by noon.  And foundation?  It's hard to find one that's clean and looks natural.  And making my own foundation and mascara just isn't going to happen.

Plus, even if I could make a good product, I don't always have time to make things—and even DIY color cosmetics can have heavy metals in them, so I started looking for a brand that I loved and that I could trust.  And I found that in Beautycounter.

Women should NEVER have to sacrifice safety for Beauty. But we do it every day. Here are some really scary facts about the beauty industry that you need to know.

Did you know……

  • The US has not passed a federal law regulating the cosmetic industry since 1938
  • The Food and Drug Administration does not require that cosmetics ingredients or products be approved before they go on the market, and FDA has no power to recall a product from the market
  • The European Union has banned nearly 1400 ingredients from cosmetics and personal care products
  • The US has only banned or restricted 11 ingredients from cosmetics and personal care products
  • More than 85,000 chemicals are registered for use in commerce, and about 10,500 are used in the cosmetics industry
  • Women use an average of 12 personal care products containing 168 ingredients every day
  • Men use about 6 personal care products containing 85 unique ingredients every day
  • Teenage girls use an average of 17 personal care products a day
  • Scientific studies over the past 40 years have suggested that exposure to toxic chemicals plays a role in the incidence and prevalence of many diseases and disorders in the US

Beautycounter Concealer Pen

Unbelievable, right?!

First, go to the Environmental Working Group and see how YOUR personal care products and makeup rate for safety.  Some of mine were terrible!

The higher the number, the more dangerous are the products.

Then go here to read the Never List — the list of ingredients that will NEVER be in Beautycounter's products.



Beautycounter, has banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring their products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safe and high performing, but when possible, I want to work with companies that are working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement.

They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure. For your convenience, you can go here to print out your own “Carry With You Never List” for easy reference when shopping.

It’s time to change your skincare and beauty routine.

Watch this short video to learn why I am so proud to be a part of this company.


There are 3 ways to get involved with Beautycounter


Beautycounter - Safe Skincare and Cosmetics

Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter.

Consumer demand WILL change the marketplace.

Beautycounter - Band of Beauty

Your $29 Annual Membership Includes:

15% back in product credit to be used on future purchases

Free shipping off all orders of $100 or more

 Free Welcome Gift (a free product that varies each month)

Exclusive product offers



JOIN the Band of Beauty HERE

*Make sure you select “Adrienne Urban” as your consultant.


Beautycounter - Become a Beautycounter Consultant

Join as a consultant and save 25% off (or more) your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices. Become a voice for change!!

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible — whatever you want it to be!

We are a direct retail company; we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which I will help you earn right back!).

This is the right time to join Beautycounter! We are growing fast.

Most consultants are the first in their area and are able to build their business and spread the word quickly!


Here's how to Join:

Click this link and enter your email and other required info to create your account.  It will say Choose a Mentor and will give you an option that should default to “Adrienne Urban.” If it doesn't, click “Select a Different Mentor” and enter “Adrienne Urban” in the first and last name section.

Add your Enrollment Kit to the cart — this is the package that they require you to purchase if you want to be a consultant.  It includes marketing material and catalogs.

You can choose to add one of the special Enrollment Product Packages to your shopping cart.  These are deeply discounted, but not required. You can also shop a la carte and enjoy 25% off immediately.

Finish the enrollment page and place your order.


Women should NEVER have to sacrifice safety for Beauty. But we do it every day. Here are some really scary facts about the beauty industry that you need to know.


Don’t spend even one more day putting toxic chemicals on your skin!

Start your NEW safe beauty routine now!

Beautycounter is making beauty safe.

For all women.

Come join me and be part of the movement.

If you've been around my blog for even a short time, you've noticed that I am very passionate about eating a healthy, nourishing diet and that I am passionate about living as much of a toxin-free life as possible — and that I'm passionate about inspiring others to do the same.

I had cleaned up my household products, but skincare, haircare, and cosmetics were the last toxic things to go.  Once I found out what needed to change, I jumped in all the way.  I am thrilled to have discovered a brand that I love, trust and can really get behind — and that performs well too.

I think you will love them too!

These comments do not necessarily reflect the opinions of Whole New Mom, LLC.


  1. Hi, a friend just introduced me to your site. Regarding the Beautycounter, I am all for safe beauty products. Yet I need unscented products, too. Is Beautycounter unscented/fragrance free?
    Thank you. Jan

    • Hi Jan,

      Welcome! The only scents that they have are essential oils. Can you use those or do you need truly fragrance free? If you do need truly fragrance free I can possibly help w/ that as well, depending on the products that you are looking for.

  2. I just came across your blog and I am curious to know if this brand’s products are xeno/phytoestrogen-free? I am looking for a company that has non estrogenic beauty prosucts, they are so hard to come by!

    • Hello Amanda. Welcome!

      I’m working on this for you – this is the response that I have so far.

      If any of the ingredients are derived from known phytoestrogens, I’m sure not aware of it! I’m sure a few ingredients are derived from soy but I would be dumbfounded if any of them could be legitimately scientifically considered actual phytoestrogens.

      This is someone who is highly involved with the company.

      Does that help or would you like something more detailed in response?

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