Beautycounter – Products You Will LOVE from a Company You Can Trust

Beautycounter Brushes with Makeup

Women should NEVER have to sacrifice safety in the name of beauty.

My Safe Cosmetic Search

For years, I used a combination of regular “drug store brand” cosmetics and a few higher end beauty products.

I was pretty happy with what I was using…….but I had NO idea that what I was putting on my skin might be dangerous to my health.

I found out otherwise.

In fact, most of the ingredients in personal care products have NEVER been tested for safety.

Gradually I started getting rid of my toxic products and began making many of my own personal care products, including DIY Eye Makeup Remover, Hair Spray, and Body Wash.

But making my own makeup?

Seriously I have the ingredients to make my own foundation in a closet, but they've been there for years.  Plus, even if I could make a good product, I don't always have time to make things—and even DIY color cosmetics can have heavy metals in them.

I tried practically every clean mascara on the market — and looked like a raccoon by noon.  And foundation?  It's hard to find one that's clean and looks natural.

A gal can only DIY so many things.

So I looked around at safer companies.  I tried several uber natural “all fruit pigment” companies and some that had some “green chemistry” and then safer but not all natural companies.

Who Can I Trust?

Well, the green chemistry ones didn't perform like I wanted them to, and the “all fruit pigment” ones?  Well, I found out that 2 of them were lying for sure about their ingredients.  Stuff was in there that wasn't supposed to be.  (insert very angry face)

Don't mess with my labels, OK ;)?

I NEED companies that I can trust.  And products that REALLY WORK>

I found that in Beautycounter.

Women should NEVER have to sacrifice safety for Beauty. But we do it every day. Here are some really scary facts about the beauty industry that you need to know.

Their products are lovely, they are transparent, and they have a great business model.

Before I share my favorite products with you, here are some things you likely don't know about the personal care industry….

Did you know……

  • The US has not passed a federal law regulating the cosmetic industry since 1938
  • The Food and Drug Administration does not require that cosmetics ingredients or products be approved before they go on the market, and FDA has no power to recall a product from the market
  • The European Union has banned nearly 1400 ingredients from cosmetics and personal care products
  • The US has only banned or restricted 30 ingredients from cosmetics and personal care products
  • More than 85,000 chemicals are registered for use in commerce, and about 10,500 are used in the cosmetics industry
  • Women use an average of 12 personal care products containing 168 ingredients every day
  • Men use about 6 personal care products containing 85 unique ingredients every day
  • Teenage girls use an average of 17 personal care products a day
  • Scientific studies over the past 40 years have suggested that exposure to toxic chemicals plays a role in the incidence and prevalence of many diseases and disorders in the US

Beautycounter Concealer Pen

Unbelievable, right?!

First, go to the Environmental Working Group and see how YOUR personal care products and makeup rate for safety.  Some of mine were terrible!

The higher the number, the more dangerous the products.

Then go here to read the Never List — the list of ingredients that will NEVER be in Beautycounter's products.



Beautycounter, has banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring their products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safe and high performing, but when possible, I want to work with companies that are working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement.

They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure. For your convenience, you can go here to print out your own “Carry With You Never List” for easy reference when shopping.

It’s time to change your skincare and beauty routine.

Watch this short video to learn why I am so proud to be a part of this company.


My Favorites

I could list more, but here are my favorite Beautycounter Products and why I love them:


I've tried a lot of foundations.  Most are the wrong color, or they are too thick or so light that I shouldn't even bother.

Beautycounter's Tint Skin is just right (yes, even Goldilocks loves it!) Just enough coverage without being overdone.

PLUS Beautycounter's Tint Skin is a large 1.35 ounce size, over 1/3 more than most safer foundations on the market.  So it's a great deal too!


Ugh.  This is another toxic product of mine that had to go. I was using a “pseudo waterproof” mascara that was, well — not rated well in terms of its ingredients.  I'd tried literally every mascara on the market, but all of them left me looking like a raccoon by noon.

Beautycounter's mascara works so well on me.  I was once caught in a downpour and there was NO mascara on my face when I got home.  Just so you know, some people report that even this safer mascara smudges a bit on them.  Just dabbing a bit of Beautycounter's mascara on lashes before applying the mascara does the trick.


The perfect spot treatment for blemishes, plus a great overall weekly treatment to balance out your skin and help prevent breakouts.

I also love their Charcoal Bar to help keep breakouts at bay.


This Concealer Pen has saved me so many times.  I struggle with dark circles, especially during allergy season.  Once I had a black eye, and it was this pen plus Beautycounter's AMAZING BRUSHES that saved me from being a hermit 'til the bruise went away.  I literally spent almost an hour trying to cover it up one day and then my son reminded me about the brushes I'd just bought.

Whoa.  Cover up PERFECTION!  I used this Eye Crease Brush.  All of Beautycounter's brushes have bristles that go ALL the way down to the bottom of the brush, so no bristles falling out.


I love this spray for so many reasons.  First of all, it's safe.  If you need motivation to clean up your beauty routine, go to EWG and check out the rating on your hair spray.  SO many are SO toxic.

Not this spray.  It's a great volumizer, but it also works like a spray.  My hair is naturally quite wavy, but typically my waves are gone the day after I wash my hair.  This Sea Salt Spray keeps the waves and they look great.  I also spritz a little on my hair when it's wet for some volume and you can even use it as a hair spray too.  It dispenses a bit too much for that function on occasion, but I still love it.  And NO icky toxic smells!  And it's not drying either, like most salt sprays.


Moisture to the max. That's what this balm is.  You can use it as a makeup remover and even as a lip balm, but I LOVE it to seal in moisture after cleaning, treating, and moisturizing my face.  I put the Cleansing Balm on at night and in the morning my skin is soft.

Believe me, a little goes a LONG way.  I use it twice daily and it lasts seemingly forever!


There are 3 ways to get involved with Beautycounter


Beautycounter - Safe Skincare and Cosmetics

Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter.

Consumer demand WILL change the marketplace.

Beautycounter - Band of Beauty

Your $29 Annual Membership Includes:

15% back in product credit to be used on future purchases

Free shipping off all orders of $100 or more

 Free Welcome Gift (a free product that varies each month)

Exclusive product offers



JOIN the Band of Beauty HERE

*Make sure you select “Adrienne Urban” as your consultant.


Beautycounter - Become a Beautycounter Consultant

Join as a consultant and save 25% off (or more) your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices. Become a voice for change!!

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible — whatever you want it to be!

We are a direct retail company; we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which I will help you earn right back!).

This is the right time to join Beautycounter! We are growing fast.

Most consultants are the first in their area and are able to build their business and spread the word quickly!


Here's how to Join:

Click this link and enter your email and other required info to create your account.  It will say Choose a Mentor and will give you an option that should default to “Adrienne Urban.” If it doesn't, click “Select a Different Mentor” and enter “Adrienne Urban” in the first and last name section.

Add your Enrollment Kit to the cart — this is the package that they require you to purchase if you want to be a consultant.  It includes marketing material and catalogs.

You can choose to add one of the special Enrollment Product Packages to your shopping cart.  These are deeply discounted, but not required. You can also shop a la carte and enjoy 25% off immediately.

Finish the enrollment page and place your order.


Women should NEVER have to sacrifice safety for Beauty. But we do it every day. Here are some really scary facts about the beauty industry that you need to know.


Don’t spend even one more day putting toxic chemicals on your skin!

Start your NEW safe beauty routine now!

Beautycounter is making beauty safe.

For all women.

Come join me and be part of the movement.

If you've been around my blog for even a short time, you've noticed that I am very passionate about eating a healthy, nourishing diet and that I am passionate about living as much of a toxin-free life as possible — and that I'm passionate about inspiring others to do the same.

I had cleaned up my household products, but skincare, haircare, and cosmetics were the last toxic things to go.  Once I found out what needed to change, I jumped in all the way.  I am thrilled to have discovered a brand that I love, trust and can really get behind — and that performs well too.

I think you will love them too!

These comments do not necessarily reflect the opinions of Whole New Mom, LLC.


  1. Thanks for your informative blog : ) in addition to making dietary and lifestyle changes for better health, I care deeply about animals and the planet. Is Beautycontrol a cruelty free company?

  2. Hi,

    I have rosacea and have found your posts very helpful. Thanks! Could you tell me what you use as a moisturizer in the morning?


    • Hi Leatha. I love the Countertime Rejuvenating Day Cream. I also use their Face Oil. Are you in need of something to support your skin re: the rosacea or is your skin clear now? Happy to help with any questions. I hope your skin is doing well! The company has a nice 60 day return policy as well so you try without risk. I use the Cleansing Balm on top and I find it to be very moisturizing. Just a little goes a very long way. But it is heavy. My skin is dry so you might not want that.

      • Yes, I’m in need of something to support my skin. I’m trying the jojoba oil to clean my face, but I’m wondering if it is right for my skin. My skin feels very tight and hurts still. I think I read in a past comment that you found it to be drying and I’m wondering if that is also what I’m experiencing. I’m also doing the HCL. I think it helps, but I probably need to take more than what I am. Thank you for the above suggestions. I’m feeling sort of desperate, so I appreciate the help. If you have any other suggestions, I’ll take them!

        • Hi there. Yes, I think that the oil method can be drying. I have read that using a different oil might be the answer but actually I think that I need a lot more than an oil. I am using a combination of products now and my skin typically looks great. At least I think so :).

          If you are talking about support, it depends what you mean by that. I think a gentle cleanser with some kind of nourishing treatment and a good moisturizer would be the way to go. Let me know what you mean by support but I would not use the jojoba any longer if you feel it is hurting your skin. I actually work w/ several companies that have good / great skincare so I’m sure we’ll find something for you. I personally want anti aging properties and deep moisture.

  3. Lidia Frumoasa says:

    Hi there! I am quite confused here on you website. You provide quite some meaningful information, yet your articles are always scattered with adds, add ons on membership, and it is very difficult to read your stories. you seem to read a lot, yet you don t provide the source .

    • Hello Lidia.

      Sorry that you are confused. Thanks for reading and for reaching out. Yes, there are ads on my site – it’s one way that I keep this site going as my costs are pretty astronomical. It’s a balancing act. I have a company managing them for me and I have removed some that were just “too much”. I don’t understand the rest of your message, however. What do you mean by “add ons membership”? I ask for people to sign up for my free newsletter so you can get updates. No cost.

      As for the problem reading my stories — why is that?

      Can you give me an example where I don’t put sources? I try to do that where appropriate. Thanks again!

  4. hi I started using beutycounter but noticed the hand cream I ordered has phenoxyethanol in it,is this a chemical??I thot it was something to avoid in products.also tried the sea salt spray for hairspray and my hair gets greasy looking!has anyone else noticed that?

    • Hello Heidy.

      Thanks for commenting. Phenoxyethanol is a broad-spectrum preservative. Initially I had concerns about it when I signed up with Beautycounter but as time has gone on and I have done more research, I am not concerned now. In fact, I am working on a post outlining the need for such preservatives in many personal care products.

      As for the Sea Salt Spray – I don’t have that issue but mostly I use it on my waves to enhance them. I love that it doesn’t have toxins in it. I am more than happy to help with any other questions and can possibly help you sort these things out. I have been working for a long time to find things that are less toxic for my body and hair. I use a mix of the Beautycounter Sea Salt Spray and another hair spray that’s rated safer on EWG. I think it would be great for Beautycounter to come out with another option.

  5. I have some questions for you about becoming a consultant. Can you please contact me?

  6. Hi, a friend just introduced me to your site. Regarding the Beautycounter, I am all for safe beauty products. Yet I need unscented products, too. Is Beautycounter unscented/fragrance free?
    Thank you. Jan

    • Hi Jan,

      Welcome! The only scents that they have are essential oils. Can you use those or do you need truly fragrance free? If you do need truly fragrance free I can possibly help w/ that as well, depending on the products that you are looking for.

  7. I just came across your blog and I am curious to know if this brand’s products are xeno/phytoestrogen-free? I am looking for a company that has non estrogenic beauty prosucts, they are so hard to come by!

    • Hello Amanda. Welcome!

      I’m working on this for you – this is the response that I have so far.

      If any of the ingredients are derived from known phytoestrogens, I’m sure not aware of it! I’m sure a few ingredients are derived from soy but I would be dumbfounded if any of them could be legitimately scientifically considered actual phytoestrogens.

      This is someone who is highly involved with the company.

      Does that help or would you like something more detailed in response?

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